Tuesday, September 22, 2009

Nooka Strip Belt

Nooka is taking their innovative design philosophy and branching out to expand their brand. The Nooka Strip is a belt which features an innovative snap and release closure system, allowing each wearer to adjust it to their exact waist size. The body of the belt is made from BASF’s new Ellastolan thermoplastic polyurethane material, giving it a similar feel to their Zub line. It reminds me a lot of the Fedoboa and Tie-Ups concepts, but taken to the next level in terms of innovation. And, that is exactly what we have come to expect from the team over at Nooka. My only problem right now is deciding whether to wait for what I am sure will be many more colorways or pulling the trigger on the green one.

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